Alliance MMA Appoints Director of Event Sales & Marketing
ALLIANCE MMA APPOINTS DIRECTOR OF EVENT SALES & MARKETING
Scott Viscomi to Work with Sponsors to Increase Incremental Revenue
NEW YORK, NY – February 9th, 2017 – Alliance MMA, Inc. (“Alliance MMA” or the “Company”) (NASDAQ: AMMA), a mixed martial arts (MMA) organization that promotes live professional MMA events in numerous major markets across the country, announced today that Scott Viscomi has been hired as Director, Event Sales & Marketing.
As Director, Event Sales & Marketing, Viscomi will work cooperatively with James Byrne, Chief Marketing Officer, and the General Managers by territory to create incremental revenue through local, regional, and national sponsorships.
“A critical aspect of my role with the Company is accountability for the profitability of each of our promotions, so I am especially pleased that Scott has joined our team,” said Byrne. “I believe his proven track record of driving top-line revenue will prove to be invaluable to our enterprise going forward.”
Currently Alliance MMA operates seven regional MMA promotion brands: New Jersey-based Cage Fury Fighting Championship (CFFC), Washington-based Combat Games MMA (COGA), Indiana-based Hoosier Fight Club (HFC), Tennessee-based V3 Fights, Maryland-based Shogun Fights, Ohio-based Iron Tiger Fight Series (IT Fight Series), and most recently Florida-based Fight Time Promotions. The Company also plans to introduce a presence in the San Diego market in the near future.
“Alliance MMA is building a powerful national footprint that enables both buying efficiencies and economies of scale for sponsors,” said Viscomi. “Where else can an emerging brand get the experiential, digital and broadcast television marketing opportunities that Alliance MMA can provide? My office will assist our promoters by managing the entire business cycle of sponsorship procurement so they can focus on developing the next MMA super stars of tomorrow.”
Viscomi has an extensive background in sales and business development. Most recently, he was Managing Director USA of Adidas Combat Sports. Viscomi earned his Masters of Business Administration (MBA) at Pepperdine University and Bachelor of Science in Philosophy from Jacksonville University.
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