Bellator “Knocks Out” Original Digital Content Around “Bellator: The British Invasion”
As Bellator prepares for their first 2015 tentpole event with Friday’s “The British Invasion,” the Bellator digital team is using a strong original content plan with fighter profiles promote the powerful fight card.
Bellator brought back the popular “#5Rounds” question and answer piece for Paul Daley and King Mo while producing “Foundations,” a series highlighting a signature moment for Liam McGeary, Emanuel Newton and Chieck Kongo.
Bellator’s signature digital feature, “#InFocus,” is a short form, original digital series that features a Bellator fighter as they prepare to step into the cage. The latest #InFocus feature takes a look at all four main event participants, Emanuel Newton, and Chieck Kongo, with “King Mo” and Liam McGeary coming out later today and tomorrow respectively.
“Because of this strong British Invasion tentpole card, we had the opportunity to dive in and create strong original content surrounding some of our many amazing personalities,” said Eric Burak, Bellator’s Vice President, Digital. ” These original pieces live across all of Bellator’s digital platforms to provide fans with an in-depth look into these athletes, while driving home TV tune-in for Friday’s event.”
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