General Tire Renews Sponsorship Deal with King of the Cage

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RANCHO CUCAMONGA, CA (February 16, 2016)-– King of the Cage (KOTC) announced that General Tire has renewed its sponsorship with KOTC to remain the official presenting sponsor in 2016. The agreement will keep General Tire in the center of the Cage at all KOTC events and will continue to be featured across multiple platforms television broadcasts and online.

“General Tire has been a great partner for King of the Cage and we’re excited to continue working with them as our presenting sponsor during all of our shows this year,” KOTC CEO and Founder Terry Trebilcock said.

“General Tire is happy to continue our sponsorship with King of the Cage,” said Travis Roffler, director of marketing for General Tire. “Our partnership drives home the fact that General Tire is a well-established and industry-leading brand. We are pleased to be associated with championship caliber KOTC athletes.” We look forward to continuing our support of this growing sport.

King of the Cage Presented by General Tire will feature many of the most exciting athletes in the world in exciting action- filled events throughout the year. The General Tire sponsorship will be displayed on 40+ television broadcasts on MAVTV and all on-site at venues in 2016.


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