The Professional Fighters League (“PFL”) today announced that Mark Nolan will join the PFL as Executive Vice-President of Global Partnerships and Media Sales and Jason Brown will join the PFL as Vice-President of Digital, continuing the PFL’s commitment to building an impressive line-up both in the cage and in the front office. The PFL’s inaugural regular season debuts live on Thursday, June 7, at Hulu Theater at Madison Square Garden in New York City.
“I’m thrilled to welcome Mark and Jason to the PFL team,” said Pete Murray, CEO of PFL. “Mark’s expertise will ensure the Professional Fighters League is a major global sports property for brands to connect with passionate MMA fans around the world. And Jason’s experience building innovative digital and mobile platforms enhances our team’s commitment to deliver fans live fights on pflmma.com, as well as video-on-demand, gaming and year-round content focused on the sport and our elite 72 fighters.”
Mark Nolan and Jason Brown are two longtime veterans of the sports and entertainment industries. Prior to joining the PFL, Nolan spent over 20 years in a number of executive and sales roles with NBC Olympics, the Golf Channel, ESPN’s Global Expansion of the X Games action sports franchise, and Endeavor’s PBR & Country Music Festivals. Prior to joining PFL, Brown worked at The New York Racing Association, Inc. where he helped lead the organization’s digital transformation, including launches for its modern, responsive websites including the Belmont Stakes and Saratoga Race Course, live streaming products, and fan experience mobile application. Brown also served as Director, Content Strategy at the United States Tennis Association, managing content and digital platforms for the US Open.
“I’m excited to work with a world-class ownership group and top management team to grow the PFL brand within the fastest growing sport in the world. This summer, the PFL will own Thursday nights on NBCSN and Facebook, and the PFL’s innovative, true sport format will provide brands with a season-long activation platform reaching a global MMA audience,” said Mark Nolan, EVP of Global Partnerships and Media Sales. “Advertisers partnering with PFL have a unique opportunity to unlock the value of live, free broadcasts of our $10 million playoffs and championship event on NBCSN and Facebook.”
“We are leveraging innovative technologies so that any fan, anywhere, can experience the excitement of the PFL and access live fights, highlights, analytics, news, gaming and compelling stories about our fighters,” said Jason Brown, Vice-President of Digital.