WASHINGTON & MURRAY HILL, N.J.– Today, the Professional Fighters League (PFL) and Kiswe Mobile (Kiswe) announced that the PFL will leverage Kiswe’s technology to stream their 2018 Thursday night fight events in multiple languages around the world. The unique partnership continues PFL’s commitment to provide a best-in-class fan experience to the over 300 million MMA fans around the world. PFL’s fans can now experience the thrill of live-streamed PFL events in their own languages, narrated by their favorite local MMA experts and social influencers.
“PFL will continue to embrace the power of industry-leading technology to enhance our events for fans in the arena and the millions watching at home,” said Pete Murray, CEO of PFL. “Our partnership with Kiswe allows us to optimize the experience for MMA fans across the globe and allows our viewers to connect more deeply with the league, our fighters and the can’t-miss action we deliver on Thursday nights.”
Kiswe technology has already been used to provide real-time Spanish commentary from retired MMA fighter Manny Rodriguez for the live action that took place at PFL1, the league’s season opener on June 7th at the Hulu Theater at Madison Square Garden, PFL2, the second regular season event at the Chicago Theatre, and PFL3, the third regular season event at The Smith Center at The George Washington University. As the season unfolds, PFL will add commentary in additional languages, including Russian and Portuguese, for the global audiences who cheer on PFL’s roster of 72 elite international fighters.
“Multi-language commentary is a great tool to engage a global audience, and we are proud to help the Professional Fighters League reach their worldwide audience more effectively,” said Mike Schabel, CEO of Kiswe Mobile. “Using cloud-scale video technology, we can now help PFL and other content owners transform their live global feeds into streams that are relevant for each audience segment, at a scale, cost, and reliability that has never before been achieved.”