14 July, 2016 – ROAD Fighting Championship, Asia’s most exciting Mixed Martial Arts promotion, forecasts its company valuation to double within 2 years to ~$1 billion US due to China and Asia market dominance. ROAD FC Founder and CEO Jung Mun-Hong was recently queried by the Korean mainstream media “Sports Donga” regarding the company’s valuation and future growth forecast. The interest comes following the weekend announcement that WME | IMG with strategic investment partners Silver Lake and KKR have acquired the UFC for a reported $4 billion US.
ROAD FC was founded and started in South Korea in 2010, and declared global expansion in 2015. In 2015 ROAD FC secured international giant smartphone maker Xiaomi as naming sponsor and held two overseas events, one in Tokyo, Japan in July and then in December in Shanghai, China. ROAD FC made history as the first ever South Korean professional sports organization to hold events overseas.
In the first half of 2016, ROAD FC held two more overseas events, in Beijing and Changsha, China, and three in South Korea. ROAD FC has made a three-year television deal with Chinese state broadcaster CCTV and an entertainment partnership with the second-largest broadcaster in China Hunan Satellite TV. The first live broadcast on CCTV5 of ROAD FC 027 in Shanghai ranked fifth in the time slot overall, capturing an MMA record as the first live televised event on CCTV and the highest viewership of 35 million. The numbers continued to climb. ROAD FC 032 in Changsha was third in the time slot, and raked in 40 million viewers.
With the massive growth ROAD FC has accomplished in a short period, CEO Jung ROAD FC is not surprised about the acquisition price of the UFC,
“The 4.5 trillion won (~$4 billion US) sale of the UFC is not surprising at all. MMA is a sport that began with the history of mankind, and it’s loved all over the world beyond race and culture. We (ROAD FC) expect to continue to grow the public interest in mixed martial arts while fusing the sport with other industry businesses that will recognize even greater value.”
The combined value of the ROAD FC headquarters in South Korea and the China subsidiary has a total recognized value of approximately 500 billion won (~$440 million US).
Mr Jung is looking forward to the future of ROAD FC and expects to capitalize on the Asian market,
“In China, ROAD FC has more appeal to the market than the UFC. We have a public-friendly and accessible approach. The economic and cultural center of the world has already shifted to Asia. The power is in China. However, ROAD FC doesn’t intend to stay seated in the China market, also we will return to Japan, and Macau and Southeast Asia as part of our globalization plan. Our current goal is to raise the company’s value and surpass 1 trillion won (~$1 billion US) in the next 1-2 years.”
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