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ROAD Fighting Championship announces XIAOMI world #3 smartphone maker as ROAD FC 027 in China title sponsor
11 December, 2015 – ROAD FC 027 will take place on 26 December at the Shanghai Oriental Sports Center, an 18,000-capacity venue. China’s number one smartphone maker XIAOMI – the third largest mobile phone manufacturer in the world – is the title sponsor for ROAD FC 027 in Shanghai. Korea’s premier sports property ROAD FC will break into the China market with an unprecedented live broadcast on China’s state television broadcaster CCTV to a potential audience of over one billion people.
XIAOMI’s sponsorship of ROAD FC 027 in China comes just as the China – South Korea Free Trade Agreement goes into effect on 20th December. This historic event marks the first time XIAOMI has sponsored a Mixed Martial Arts event, or any sporting event on this dramatic scale. ROAD FC is proud to have such a quickly rising and dominant Chinese company supporting ROAD FC’s global expansion into the surging China market.
Previously, on 18 November, ROAD FC announced a partnership with China’s and Korea’s corporate giants Xiaomi, Tencent, Qihoo360, Baidu, and Kakao to write a new history of Mixed Martial Arts: “New Wave MMA: ROAD FC”. ROAD FC and these five major companies, together with 20 of China’s online game publishers, have created an innovative “fighting games federation” joint venture, called “MMA ACT” which will focus on integrating and developing virtual reality MMA interests
XIAOMI presents ROAD FC 027 in CHINA
At XIAOMI presents ROAD FC 027 in China, Asia’s finest MMA athletes will be competing against one another from Korea, China, Japan, and the USA. The very first Openweight Tournament in Asia will be held, featuring a rematch between famous veterans Mighty Mo Siliga and Choi Mu-Bae; China’s 140-kg prodigy Aorigele versus reality TV sensation Kim Jae-Hun; and Korea’s kickboxing KO artist Myung Hyun-Man versus China’s towering Liang Lingyu. Finally, Korean MMA superstar “Techno Goliath” Choi Hong-Man will also take part in the tournament against Luo Quanhao.
Also on XIAOMI presents ROAD FC 027 in CHINA, China’s top lightweight and UFC TUF China winner Zhang Lipeng will debut with ROAD FC against Korean Taekwondo master Hong Young-Ki in an action-packed style-versus-style match up. China’s “King of Sanda” Zhao Zilong will face Japanese pro-wrestling legend Minowa Man in a match with global appeal and historical significance.
The Main Card of XIAOMI presents ROAD FC 027 in China will be broadcast live at 20:30 China Standard Time on CCTV in China. The event will be internationally streamed on Epicentre.tv. The full undercard will be broadcast in China on Qinghai TV at 19:00 CST.
Tickets are now on sale for ROAD FC 027 in China at 228.com.
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