Survey On UFC Reebok Sponsorship Deal

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Monday june 1, 2015– Last week Bloody Elbow’s Iain Kidd conducted a fighter survey regarding the Reebok Deal and he asked anonymous UFC/MMA fighters to answer the questions as best they can. These questions will show how much the fighters will gain or lose, and the fighters will state if they are happy with the deal. And most of the fighters shared their feelings about the fairness of the deal and if it makes them want to leave the UFC or just not be part of the UFC.

The Reebok deal pays per fight are as follows:

Fighters with 1-5 fights make $2,500 per fight.
6-10 fights make $5,000 per fight.
11-15 fights $10,000 per fight.
16-20 fights $15,000 per fight.
21+ fights $20,000 per fight.

And now for the questions:

QUESTION ONE

How much do you make, on average, per fight from your combined sponsors? If per-year is a better metric, that’s fine, too. A rough range (e.g $5,000-$10,000) is absolutely fine.

UFC Fighter & MMA Veteran: I used to make $15,000-$20,000 a fight. That was before the Reebok deal was announced.

Will lose $15,000-17,500 per fight.

UFC Top Contender: I made around $80,000 per fight before the Reebok announcement. That dropped to $35,000 for the last fight after the deal was announced.

Will lose $65,000-$70,000 per fight.

UFC Top Contender: I would make over $100,000 if the UFC didn’t reject so many of my sponsors. I made between $15,000 and $20,000 in my last fight.

Will lose $10,000-$17,500 per fight.

UFC Former Title Contender: I make $50,000-$60,000 per fight.

Will lose $50,000-$57,500 per fight.

UFC & MMA Veteran: I made around $15,000 per fight.

Will lose $5,000-$10,000 per fight.

Top UFC Prospect: I make around $20,000 per fight just now.

Will lose $15,000-$17,500 per fight.

Top UFC Prospect: I make around $15,000 per fight just now.

Will lose $10,000-$12,500 per fight.

Popular Former UFC & Strikeforce Fighter: Fighting for Strikeforce and the UFC, I made about $1,500-$3,000 per fight in sponsors.

Would have gained $1,000-$2,000 per fight on average.

Popular Former Strikeforce Fighter: The UFC sponsor tax lowered sponsorship fees everywhere. Before that, I would make $30,000-$40,000 per fight. Now I would make $5,000-$7,500 per fight. It’s a joke now.

Would lose $2,500-$5,000 per fight if they joined the UFC.


QUESTION TWO

Are you happy with the Reebok deal since it means you don’t have to deal with sponsors personally/deal with sponsors who don’t pay?

UFC Fighter & MMA Veteran: No. I’m very unhappy about it.

UFC Top Contender: I’m not happy.

UFC Top Contender: This Reebok thing is fucking ridiculous.

UFC Former Title Contender: I am not happy with it.

UFC & MMA Veteran: I have no problem with it, and now I don’t have to get the sponsors myself. It’ll cost me a little money, but save me some time.

Top UFC Prospect: I never have to deal with that stuff any way, my management team do. So it makes no difference to me.

Top UFC Prospect: No, I’m not happy.

Popular Former UFC & Strikeforce Fighter: If I was still with the UFC I would certainly value the reliability in sponsorships after having to deal with shady companies and inconsistent managers throughout my career.

Popular Former UFC Veteran

Popular Former Strikeforce Fighter: Makes no difference to me.

Go HERE to read the rest of the questions and the article about this survey.

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