THE BATTLE FOR CORPORATE SPONSORSHIP DOLLARS; FIGHTERS VS UFC
Need gear for the outdoor living or adventure? Go here.
FightBookMMA Amazon Store.
FightBookMMA Box Office for all your Combat Sporting Events and Concerts.
Watch Live Fights on FightBookMMA via iPPV on FITE TV.
By Patrick Courtois
There is a war raging. Just beneath the surface. Broiling, festering in the world of fighters within the UFC.
It is a war of attrition. A singular systematic attempt at sovereignty over all things monetized in a UFC fighters employ, save their bowel movements.
Since its formalized inception in 1993 by founders Campbell Mclaren, Rorion Gracie, Art Davie and Bob Meyrowitz, UFC fighters have relied heavily on outside corporate sponsorship to finance their careers. Including training camps, nutritional & supplement supplies, equipment and gear, travel, marketing and publicity for their brand. Ostensibly, a fighters shelf life rose and/or tanked based on two critical factors; talent and sponsorship. Both proved intrinsically linked. The more valuable a fighters stock, the larger the cache of sponsors and thus Benjamin’s to fuel a career and bank account.
To read the rest of this article click here
- Previous BELLATOR 123 CHANGES TIME FOR THE HEAD TO HEAD SHOW AGAINST UFC AND KING MO NOW FACES A NEW OPPONENT DUE TO AN INJURY
- Next CFFC 38 Fight Card Results and Paul Felder Signs With The UFC
Sorry - Comments are closed