May 4, 2014 9:32 am EDT by Luke Schmaltz
Other than light heavyweight champion Jon Jones, UFC president Dana White makes no bones about it. He is the figurehead of an international talent agency focused on locating, developing and promoting athletic superstars. Sure, the actual sport of MMA plays a crucial role in this. It is a fast-growing sport thanks to White and his colleagues and unlike boxing, it is untainted by a long legacy of corruption and foul play. The sport is exciting and unpredictable, giving adrenalin junkies and excitement addicts their fix of blood, sweat and cheers.
White and his minions have found a way to market a ruthless brand of live competition to mainstream audiences in spite of the innate ugliness at the core of the sport. They turned crude brutes like Chuck Liddell and Quinton ”Rampage” Jackson into household names.
The UFC is currently riding high on their latest superstar creation, Ronda Rousey. When she isn’t flinging other girls across the Octagon, she is on movie sets cultivating an action star career that just might catapult her and her winsome persona to super-stardom.
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