UFC President Dana White: “The company is worth $7 billion”

Starting in January 2019, ESPN+ and ESPN become the exclusive digital and linear distributors in the United States for UFC, showcasing 42 live events, 30 of which will feature a full card of 12 UFC bouts. For more information about this you can go here.

UFC President Dana White sat down and talked with Tony Robbins. You can watch the interview in the video above.

During the interview Dana states that the UFC’s new television deal with ESPN is worth $1.5 billion over five years. White also states that  the value of the UFC brand is now $7 billion.

White mentions this during the interview with Tony Robbins:

“When you think about it we haven’t even scratched the surface yet of how big this thing can be,” “We just did a TV deal with ESPN for $1.5 billion for five years. Now the company is worth $7 billion.”

White also mentions the deal with ESPN:

“Obviously this ESPN deal is going to be massive for us, expose us to millions of people just here in the U.S. that haven’t been exposed to the UFC,” “We’re going to continue to go into markets we haven’t been, we’re going to continue to find the best talent in the world. I love to find up-and-coming talent. I love to find the next guy or girl. Continue to build the sport. That’s it. That’s my focus. It’s not rocket science, it’s nothing crazy. Just continue to do what we do and get bigger and bigger.”

Check out the full interview with Tony Robbins in the video above.