Did you know about 93% of Americans browse the internet? With a large number of people browsing, it’s vital to create the right digital banner for your event.
When promoting, people instantly think about social networking, email campaigns, and print advertising. But banners can be a great way to advertise at festivals, gatherings, or even concerts. To start, you need to be familiar with the basics of how to design an effective banner.
Keep reading to discover everything you need to know to create excellent banner ads for your event.
- Leverage Eye-Catching Color Palettes
When creating a good digital banner, it is vital to leverage eye-catching color palettes. Color can be a powerful tool to catch the user’s attention. You should use colors to draw the user’s eye to the advertisement’s content.
Use contrasting and complementary colors to create an eye-catching effect. Additionally, limit the usage of many clashing colors and keep the color choices to a few basic shades.
The chosen color palettes should also align with the advertisement’s theme. To make the process easier, you can opt for a banner template to help you get started.
2. Incorporate Clear and Concise Messaging
If you are planning your banner options, clear and concise messaging is critical. It is important to use minimal words and avoid jargon.
Use compelling copy that catches the viewer’s attention, like a short phrase or tagline. Make the message stand out with font and size alterations.
Pointing out an offer or promotion should be clear and definitive. Include captivating images, infographics, or relevant graphics to emphasize a message.
Have the graphics draw attention and move the viewer’s focus from the words to the illustrations. When creating your banners, it is crucial to use the visitors’ limited time and ability to absorb a message. Use a combination of design elements and readable content that viewers can understand in a few seconds.
3. Choose an Appropriate Banner Format and Font Selection
You should choose the format and font selection of your banner designs according to the type of message you’re trying to communicate and the audience you are targeting. Consider the layout, colors, and graphics carefully to ensure your banner will be eye-catching.
For example, select a bold font for important headlines and use a friendly and legible font for the body text. Use contrasting colors to help draw attention to the text and highlight important information.
Be sure to leave enough white space to give the banner a clean and uncluttered look. To ensure your banner is easy to read, use a font size that is large and consistent throughout.
Know the Basics of Creating an Effective Digital Banner
Creating an excellent digital banner is a meaningful way to capture viewers’ attention. Make sure to draw people in and promote whatever message you emphasize. Businesses, organizations, and individuals can make great-looking banners by understanding the fundamentals of creating excellent types of banners.
Including simple design elements, basic principles, and the right message can easily attract potential viewers’ attention. Start creating great-looking designs today!
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Roberto Villa is the CEO, Founder, Executive Writer, Senior Editor of FightBook MMA. Has a passion for Combat Sports and also a podcast host for Sitting Ringside. He’s also a former MMA fighter and Kickboxer.