Mixed martial arts, or MMA as it’s commonly called, has taken the world by storm in recent years. It’s one of those sports where you can watch professionals in the ring, and then go out and actually train to do it. With it’s increased popularity, there’s a need for training facilities. A place where the every day man can can train to be the new champion. If you’re considering opening an MMA gym, here are some things you’ll need to think about first.
One of the most important things to consider when opening your gym is the equipment you’ll need. There may be some classes you offer where students bring their own, but overall, you want to have a majority of the items trainers need. Before you buy anything though, consider what the necessities are and what pieces can wait until you’re a little more established.
In order to let people know you exist, you’ve got to put yourself out there. Make sure you’re advertising your new gym as much as you can. An easy way to do this is by utilizing social media. You’ll find that the audience that you can promote to is far beyond any other reach. Consistently post and upload new content, allowing people to see who and what you are.
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An easy way to get members in is by offering them great deals and experiences. A lot of people will be more interested in trying you out when you have something unique to offer them. You could have a freebie one night class every month that provides guests a taste of what you do. You could even research solution selling to reach your target market. Have some type of rewards program that gives members special perks when they reach certain levels.
There are several things your gym will need to function properly. You should invest in some type of security system that allows guests to feel safe and protected. You’ll also want to have some type of closet or maintenance room filled with everyday supplies. This includes like cleaning supplies, a step ladder, general maintenance items, and other items you need to help you upkeep the gym.
A website is a must if you want to draw in new people. Almost everyone can pick up their phone and look things up on it, so you want to make sure that’s an option for you. Most people will want to check you out before visiting, and a website provides them with the perfect opportunity to do so. Keep the site clean, organized, and focused. Provide answers without being too wordy or overbearing. If you can upload quality photos and videos, be sure to do so.
Don’t be afraid when it comes to asking for help. While you may want to open and run the gym on your own, you won’t be able to do it all. Think about hiring one or two workers in the beginning. You need to surround yourself with people who can help you run things and keep the place going. If you can find a mentor or someone who’s able and willing to give you advice, don’t hesitate to reach out to them either.
You really need to consider the location where you’ll be opening your gym. You want to make sure you’re in a spot that’s seen and accessible. If you open a place in the middle of nowhere, you’re limiting the amount of clientele you could receive. Another thing to think about is parking. This may seem like an insignificant concern, but if you have multiple gym members coming in at once, there needs to be plenty of space for them to park.
An MMA gym is something unique, yet fun to open. These are just a few helps to get you going.
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