Are You Ready To Start An MMA Business?

Around three million children in the U.S. take part in kid’s MMA (or Pankration), and if you’re an avid MMA fighter yourself, then you already know how addictive this sport can be. The growing interest of children and teens in MMA means one thing for those who are business-minded: the market for MMA training will be growing in upcoming years,  both on a professional and hobby-level basis. If you have the entrepreneurial spirit and you are keen on opening an MMA training facility, keep the following considerations in mind and don’t leave a single stone unturned.
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Required Training
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You may already be a skilled fighter, but in order to train other fighters, completing an MMA coach training and certification course is key. This course covers a host of subjects, including anatomy and physiology, biomechanics, health tests, performance improvement, MMA drills,  safety, nutrition and psychology. To build up a reputation as a great gym, you and your staff will be required to truly motivate your clients, and that means knowing how to identify their personal obstacles. Providing them with practical tools (such as an ideal nutritional regime), meanwhile, will help them reach their physical peak.
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Fulfilling Legal Obligations
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As your gym grows, you will probably hire a few other trainers to cover increasing demand. If so, legal advice will be key for aspects  such as your workers’ contracts. The latter should cover earnings, duties, hours, arbitration for disputes, and termination of the contract. Workers’ compensation is also vital, and considering that MMA is a contact sport, trainers may have a higher likelihood of needing this type of compensation than those in sedentary jobs. ‘ What does workers comp cover?’ you may ask. Essentially, it covers all work-related injuries or illnesses. These include medical expenses, missed wages, ongoing care, and repetitive injuries. What it won’t cover are injuries sustained when an employee is not on the job, so do emphasize the need among staff to exercise due care during non-working hours as well.
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Building Brand Awareness
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As the CEO and face of your MMA training business, you will need to create and strengthen your brand, centering it around yourself and, if desired, your team. Hiring a company at the outset to help you design your logo, website and social media channels is a good idea, but if your gym is small and your budget limited, there are many online tools that will enable you to do this yourself. Pay particular attention to your social media channels. Your Instagram, Facebook and LinkedIn accounts will need to be strong and feature inspiring images of you and your team at work. Don’t keep it just to the visual. Include inspiring and informative blog posts and articles that will establish you as an authority in training.
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If you have been training as a fighter for many years and you have built a good network of colleagues and mentors who agree the timing is right, you might decide to open an MMA training business soon. If so, ensure that you are certified to the highest level possible, since being a great trainer involves in-depth knowledge in a variety of subjects. Work hard to build your brand, posting regularly on social media and ensuring that what you publish is of the highest standard, and that it reflects the ethos and spirit behind your brand.

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