BELLATOR MMA CONTINUES GROWTH WITH NEW TERRITORIES
ELECTUS INTERNATIONAL SECURES DEALS IN AUSTRALIA, FRANCE, ITALY, SPAIN, SOUTHEAST ASIA, ISRAEL, POLAND, PORTUGAL AND CROATIA.
BELLATOR NOW REACHES OVER 400 MILLION HOMES IN OVER 120 COUNTRIES.
Los Angeles, CA (February 25, 2015) — Multimedia entertainment studio Electus, an operating business of IAC (NASDAQ: IACI) today announces that Electus International has secured new deals for Bellator MMA™ with broadcasters in Australia (Network Ten), France (RTL9), Italy (Discovery), Spain (15 TV), Portugal (SIC) and Croatia (Fight Channel), exemplifying the widespread growth the emerging mixed martial arts (MMA) league has shown since appointing veteran fight promoter Scott Coker as Bellator president in June 2014. Electus International has also renewed deals with broadcasters in Southeast Asia and Hong Kong (Celestial Tiger Entertainment), Israel (Ananey) and Poland (NC+). Bellator continues its partnerships in Latin America (Fox Sports), Brazil (Esporte), Russia (R2), the Middle East (OSN) and New Zealand (Sky Networks).
Bellator MMA can now be seen in over 400 million homes worldwide in over 120 countries, further growing the promotion globally.
“Bellator has made record-breaking strides, establishing itself as an elite MMA promotion with an expansive global audience and we’re thrilled to bring it to viewers and fans worldwide” said John Pollak, President of Electus International.
In November 2014, Bellator 131, the first major event under Coker, smashed rating records during its broadcast for Spike TV. The main event between Tito Ortiz and Stephan Bonnar delivered 2.2 million viewers, making it the most-watched MMA fight on cable in 2014. Bellator 131 was also the highest-rated Bellator event in league history.
The next big Bellator event, “Bellator 134: The British Invasion,” takes place on Friday February 27th at Mohegan Sun Arena in Uncasville, CT, featuring the UK’s best fighters including Paul Daley and Liam McGeary. The special event will include a superfight between “King Mo” and Cheick Kongo.
Bellator is owned by American global media company, Viacom, and is available in almost 100 million homes on Spike TV in North America. Additional exclusive Bellator content, Bellator preview shows, fighter profiles, and high-octane fight highlights run on Spike TV and Bellator.com.
Bellator features many of the best and exciting fighters in the world, including Tito Ortiz, Will Brooks, Muhammed “King Mo” Lawal, Patricio “Pitbull” Freire, Michael Chandler, Joe Warren, Bobby Lashley, Douglas Lima, Emanuel Newton, Kimbo Slice, Brandon Halsey, Liam McGeary, Michael Page and Eduardo Dantas among others.
Electus is the first integrated multimedia entertainment studio to unite producers, creators, advertisers and distributors under one roof and produce all forms of content for distribution across a variety of platforms around the world, including: broadcast, cable, digital, OTT and various emerging technologies. The company connects advertisers, distributors and content creators early on in the development process, enabling marketers and advertisers to be true partners in campaigns and content creation. Electus International, the global distribution arm of Electus, is responsible for all international sales and distribution for Electus’ programming and its studio partners as well as programs and formats from other well-known 3rd party providers. Electus is an operating business of IAC [NASDAQ: IACI]. For more information on Electus, visit www.electus.com.
About Bellator MMA
Bellator MMA is a leading Mixed Martial Arts organization featuring many of the best fighters in the world. Under the direction of veteran fight promoter Scott Coker, Bellator is available to over 400 million homes worldwide in over 120 countries. In the United States, Bellator can be seen on Spike TV, the MMA television leader. Bellator MMA is comprised of an executive team that includes top industry professionals in television production, live event orchestration, fighter development/relations, venue procurement, sponsorship creation/development, international licensing, marketing, advertising, publicity and commission relations. Bellator is based in Santa Monica, California and owned by entertainment giant Viacom, home to the world’s premier entertainment brands that connect with audiences through compelling content across television, motion picture, online and mobile platforms.
About Spike TV
Spike TV is available in 98.7 million homes and is a division of Viacom Media Networks. A unit of Viacom (NASDAQ: VIA, VIAB), Viacom Media Networks is one of the world’s leading creators of programming and content across all media platforms. Spike TV’s Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV’s press site at http://www.spike.com/press. Follow us on Twitter @spiketvpr for the latest in breaking news updates, behind-the-scenes information and photos.