Canadian Boxer Tammara Thibeault partners with

The power of a healthy, plant-based lifestyle will be on full display at the Tokyo Summer Olympics this year, as Tammara Thibeault of Quebec, one of Canada’s greatest hopes for a medal, will be coming to the amateur boxing ring as an official brand ambassador for, the world’s largest multi-vendor online marketplace for vegan and plant-based food products.

24-year-old Thibeault, a native of Saint-Georges, Quebec, and now living and training at the INS – National Institute of Sport in Montreal, took a break from her intensive Olympic preparations to proudly announce she has partnered with and its parent company, British Columbia-based Vejii Holdings Ltd., to raise worldwide awareness of the nutritional and overall health benefits of living plant-based.

“I’m proof you can get all the nutrients you need if you’re living plant-based,” Thibeault asserted. “Three years ago, I started slowly cutting meat out of my diet and one day I realized I didn’t have any meat at all in my refrigerator. I feel better when I don’t eat meat. It’s better for your health and the environment.”

Raised in Saskatchewan, Thibeault started boxing at age nine as a way to spend more time with her brother and her father, former professional football player Patrick Thibeault, who used the sport to stay in shape during his off-season. Calling herself “too stubborn to not be good,” the now 6′ and 165-lb Thibeault developed her smooth-boxing style and went on to win countless fistic accolades, including bronze at the 2019 World Championships, gold at the 2017 Continental championships, and silver at the 2019 Lima Pan Am Games.

Watching the very first women’s Olympic boxing competition at the London 2012 games is what inspired her to strive for Olympic glory.

Her own kind of glory.

“Even though I’m favored for a medal, I don’t consider it my primary focus,” she explained. “My main focus is not the result. It’s to go there and preform well. The results will just come with it. It’s about being the best me I can be. If I can excel in my sport and use my voice as a platform for other positive things, I’ll say I’ve done everything I set out to do.”

One of the issues Thibeault is passionate about is the healthy and environmental benefits of reducing meat intake without suffering from a lack of dietary options – which is where she and found their common ground for a partnership.

“I’m really excited about working with because I feel like a lot of our values align. I think it’s really positive that they are making a difference by using technology to make healthier and more responsible food choices easily available wherever you are. I’ll be working to help get the company’s name out there and show people there’s an easy way to have plant-based options in their diets. It’s possible to have it all. My goal is to show people that they can still eat the dishes they love even if they switch to plant-based. You don’t have to eat rice broccoli and chicken every day to be healthy.”

“Tammara’s commitment to her community, the planet, and her sport are truly inspiring. We are proud to align ourselves with athletes who align so well with our corporate mandate,” said Vejii CEO Kory Zelickson of bringing Thibeault aboard as their newest brand ambassador.

Wise beyond her years, Thibeault says that beyond boxing she’s committed to making a difference wherever possible. She is currently finishing her bachelor’s degree in Urban Studies with a minor in Spanish at Concordia University and will then go on to earn a master’s degree in architecture, specializing in sustainable housing.

“A lot of people see me as just a boxer, but my goal is to do humanitarian work in Central America and help with the housing crisis. That’s why I’m working with To try and make a difference. Everyone has to do their little parts. Even if we can convince people to try one vegetarian meal per week without changing their overall diets, it will go a long way.”

To keep up with Tammara’s Olympic dream, visit her social media links: Instagram, Facebook, and web site: (Launches May 9, 2021).


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