If you own a gym or work as a personal trainer, your mission is to help your clients achieve their fitness and health goals. If you think about it, this is a simple mission. However, you have to carefully consider how you can retain clients once you help them achieve their goals. The good news is, there are several tools at your disposal such as a CRM comparison tool and others to reassure your clients you are there for them and that you are committed to their long-term success. Keep reading to learn about some of the top tools to use and why you need to invest in this type of client retention strategy.
Stay Positive and Honest
You must ensure that you keep the relationship with your clients positive and honest. If your client happens to slip up or does not progress as they expect to, you should let them know. Don’t just sit back and pretend that your client is still doing fine. Make sure you speak up and address the situation. However, don’t point the finger or place blame. The key is to help them own the situation and take personal responsibility for it. If you believe that your client is not following your plan, you need to speak with them. Help them figure out the “why” when it comes to why they do not see results. Be sure to ask plenty of questions, such as if they are stressed, sick, following the plan, etc.
Use the Right Terminology and Easy-to-Understand Explanations
It is important to be able to explain the programming to every client in a way that they understand. How much do they really know about nutrition and fitness? Are they interested in learning something new?
Make sure you explain to your clients how each exercise is going to contribute to their bigger goals. Also, share the benefits of walking during the day, getting up from their desk, and drinking more water. However, make sure you do not use jargon unless the client understands this lingo.
The goal that you should have is to help further the comprehension of the situation your client has. Increase the confidence they have in the program and increase their overall autonomy. This will help ensure they understand the program you have developed for them and increase the likelihood they will stick to it.
Create a Stronger Bond
Take some time to know your clients – inside and out. Everyone has their bad days, has to deal with daily stressors, and must fulfill certain personal obligations. After all, life happens – right?
If you begin to notice that something seems a bit “off” or if your client has started to lose focus, be sure to address the situation. This may mean that your client talks to you about personal issues or problems. This is an opportunity for you to build trust and a relationship.
The right answer to their situation may be to take some time away from the gym to handle what is going on. Remember, if you attempt to “push” someone through an obstacle, this may do much more harm than good. After your client sees that you really care about their success – in all aspects of life – they will begin to respect and value you much more than ever before. They will also have much more trust in you and maintain good communication. This will also help ensure that they remain motivated to remain on track when it comes to their fitness program. They will not want to let you down.
Taking the Right Steps to Retain Your Clientele
When it comes to retaining the clients you have now, it is good to use the tips and information mentioned here. Doing so will pay off and help ensure you get the desired results, regardless of how many clients you have or how much you want to grow your clientele in the future. Being informed is the best way to retain clients and ensure they are fully satisfied with their results.rvi