With a patent, trademarks and official approval complete, Jack Perone Fulton, Founder and Chief Executive Officer of International Championship Boxing (ICB), is set to reboot the traditional sport of boxing by moving it into an MMA-style cage.
Trademarked “The Fight Zone,” the specially designed ICB cage is a 24-foot, six-sided fenced hexagon with red and blue entry points and two opposing neutral corners.
“ICB represents boxing for a new generation, one that has grown up watching combat sports in a cage,” said Fulton. “It’s truly a better boxing platform. It’s a larger fighting space and with better camera angles for broadcast viewers. And when a boxer’s heel touches the back of the cage fencing, they must come out swinging instead of resting on the ropes. Those are the main reasons we conceived, created and are now launching the ICB. We have no doubt the ICB will capture the imaginations of existing fans and attract new ones around the globe.”
It took Fulton almost two years to get The Fight Zone specially designed, built, patented and approved by boxing and athletic commissions within the United States. In March of this year, he received a unanimous approval from the Nevada State Athletic Commission, recognized as the industry leader when it comes to regulatory matters.
“I’m both ecstatic and excited we have been granted approval by the NSAC,” said Fulton. “It’s the first time anything remotely resembling this has been legally attempted.”
Real-life testing of the new format has gone extremely well.
“The initial sparring sessions have resulted in action that has exceeded our wildest expectations,” said Fulton. “MMA fans get what they want: stand-up striking, instead of the all-too prevalent ground game, which produces long breaks in the action. And boxing fans will enjoy the new action-packed toe-to-toe dynamic the cage produces.”
What has also exceeded expectations is the response from boxers and mixed martial artists alike. Several notable combatants in both fields have expressed enthusiasm about competing in the ICB. “You’d be surprised by the number of boxers – boxers whose skill sets range all the way up to world champions and world-ranked contenders – who not only are expressing interest but enthusiasm about boxing in the ICB cage,” said Fulton.
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Because of the characteristics of a cage in comparison to a ring, boxers will have to learn and hone new skill sets.
“Some boxers will adapt and flourish quicker than others,” said Fulton, “but eventually, they’ll see the advantages of competing in the cage and will gravitate en-masse. Mixed martial artists, particularly those who excel at striking, will also feel the lure of boxing in the cage. It accentuates their strong points while eliminating their weak points.”
Roberto Villa is the CEO, Founder, Executive Writer, Senior Editor of FightBook MMA. Has a passion for Combat Sports and also a podcast host for Sitting Ringside. He’s also a former MMA fighter and Kickboxer.
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