ONE: SPIRIT OF CHAMPIONS
11 Dec, Mall of Asia Arena
Thursday December 3, 2015– ONE Championship and leading global performance apparel brand Under Armour have teamed up to grow the sport of MMA in Asia. Last year Under Armour launched its first-ever Southeast Asia brand store in Bonifacio High Street.
The US-based performance footwear and apparel brand continued its momentum in the market after the opening of their new store in SM Megamall in 2014. The launch was attended by high-profile celebrities and fitness enthusiasts, all ready to welcome Under Armour’s expansion in the country. The guests for the night was One FC Fighter Brandon Vera, US Olympian for Volleyball David McKenzie, and Vice Mayor Francis Zamora.
Carlos Maza, Senior Director, New Markets, Under Armour stated:
“Opening in Megamall is a natural step for the brand’s expansion in the Philippines,” “The response to our brand from athletes in the Philippines has been tremendous and we look forward to increasing our presence throughout the country.”
Under Armour is distributed in the Philippines through an exclusive partnership with Triple Pte. Ltd. Adrian Chai, Chief Marketing, Triple Pte. Ltd stated:
“The Under Armour Megamall store is the result of a well-planned expansion strategy,” “It’s in a high-traffic centrally located area making the brand even more accessible.”
The partnership will kick off with a special meet and greet with international MMA superstar and ONE Heavyweight World Championship title contender Brandon “The Truth” Vera hosted by Under Armour at Bonifacio Global City, Sunday December 6, 2015 at 5:30pm.
Fight Card for ONE: SPIRIT OF CHAMPIONS:
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