THE BATTLE FOR CORPORATE SPONSORSHIP DOLLARS; FIGHTERS VS UFC

 

 By Patrick Courtois

 

There is a war raging. Just beneath the surface. Broiling, festering in the world of fighters within the UFC.

It is a war of attrition. A singular systematic attempt at sovereignty over all things monetized in a UFC fighters employ, save their bowel movements.

Since its formalized inception in 1993 by founders Campbell Mclaren, Rorion Gracie, Art Davie and Bob Meyrowitz, UFC fighters have relied heavily on outside corporate sponsorship to finance their careers. Including training camps, nutritional & supplement supplies, equipment and gear, travel, marketing and publicity for their brand. Ostensibly, a fighters shelf life rose and/or tanked based on two critical factors; talent and sponsorship. Both proved intrinsically linked. The more valuable a fighters stock, the larger the cache of sponsors and thus Benjamin’s to fuel a career and bank account.

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