Las Vegas – UFC® today announced the appointment of Eric Winter as its Senior Vice President and General Manager of UFC FIGHT PASS®. Winter will oversee and manage the continued global expansion of UFC FIGHT PASS and ensure the over-the-top platform continues to deliver exclusive content while providing fight fans with the best possible user experience.

On the appointment, Executive Vice President and Chief Content Officer Marshall Zelaznik said: “Eric’s unmatched experience in developing emerging programming platforms and leveraging key partnerships will be vital to the development of UFC FIGHT PASS. With the continued expansion of exclusive content and the leading digital fight library in the world, UFC is excited about the future of UFC FIGHT PASS for our passionate fans.”

Winter joins the team of Zelaznik and Craig Borsari, Executive Vice President of Operations and Production, helping oversee business development and identifying key initiatives to drive the digital platform’s global growth.

Winter added: “UFC is not only the leader in the sport of mixed martial arts, but it is a leader in the area of programming and content distribution. I am thrilled to join UFC and build key partnerships that will ensure UFC FIGHT PASS is the premier destination for fight fans around the world.”

Previously, Winter led the unprecedented development of the Yahoo-owned Rivals.com, revolutionizing college football and basketball recruiting and the coverage of elite student-athletes. Overseeing a staff of 360 writers, editors, videographers and technologists, Winter transformed Rivals.com into the premier digital community featuring the most sought-out prospects and created the nation’s premier football camp series, showcasing the best athletes from across the country.

Before leading Rivals.com, Winter was the co-head of the global Yahoo! Sports partnership team, developing and directing key partnerships with the National Football League, National Football League Players Association, National Hockey League, National Hockey League Players Association, UFC, NBC Sports, HBO, Showtime, Fanatics, SeatGeek and more.

During his time at Yahoo, Winter conceived and launched Yahoo Sports Radio, now a network of more than 500 affiliates across the US. He also launched and managed Yahoo Sports’ ecommerce business, including the Yahoo Sports Store, Yahoo Sports’ ticketing and its digital Pay-Per-View business.

Prior to Yahoo, Winter spent more than eight years at DIRECTV Sports, leading the Pay-Per-View events marketing team where he forged relationships with UFC and Pride Fighting Championships.

Winter received Yahoo’s esteemed CEO Excellence Award in 2014, honoring him for his significant contributions to the organization, and was named to the 100 People of Power & Influence list in 2012 by The Hockey News. A San Diego State University alumnus, Winter will be based out of UFC headquarters in Las Vegas.

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