UFC® ANNOUNCES PARTNERSHIP WITH GUARDLAB®
Las Vegas – UFC® and GuardLab® today announced a global licensing agreement to provide UFC athletes with custom mouthguards. GuardLab, a custom mouthguard company, will also offer UFC branded mouthguards for fight fans to purchase throughGuardLab.com and certified GuardLab dentist locations.
“With the ever-changing landscape in professional sports, we’re always looking for the next cutting-edge technology and innovation to aid athletes that compete in the UFC,” UFC Senior Vice President of Global Consumer Products Tracey Bleczinski said. “We are excited to partner with GuardLab as they continue to develop products that help improve the overall performance and wellness of professional athletes.”
“UFC is an exciting world-class organization, and we are thrilled about our partnership to equip and offer their athletes with what we believe to be a transformative piece of sports technology,” GuardLab CEO Aidan Butler said. “We are committed to creating an engaging brand experience and delivering a superior product for athletes everywhere.”
UFC and GuardLab will work in conjunction to consistently educate athletes on general awareness and the overall benefits of wearing protective guards. A complimentary mouthguard will be made available to all UFC athletes beginning immediately at athlete summits and all events. All UFC athletes have the option of wearing this mouthguard during training and while competing at UFC events.
GuardLab is a custom mouthguard company using 3D scanning and 3D printing technologies, engineered with a proprietary Alignment Repositioning Cushion (ARC™). For more information about GuardLab, please visit http://www.guardlab.com/.
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