UFC lands at #10 on Forbes Fab 40

By: Roberto Villa

UFC is Valued at $1.65 billion but as a brand its worth just $440 million. This is a big news for a mixed martial arts (MMA) promotion. With that being said, how is the UFC only valued at $440 million?

Forbes explains below:

“UFC is a new member of the Fab 40. The estimated value of the mixed martial arts promotion company is $1.65 billion (15 times earnings before interest, taxes, depreciation and amortization), while the average business with the same profitability would be worth $1.21 billion (11 times operating income). The UFC brand is worth $440 million ($1.65 billion minus $1.21 billion).”

For the complete list go here: The Forbes Fab 40: The World’s Most Valuable Sports Brands 2014