UFC is Valued at $1.65 billion but as a brand its worth just $440 million. This is a big news for a mixed martial arts (MMA) promotion. With that being said, how is the UFC only valued at $440 million?
Forbes explains below:
“UFC is a new member of the Fab 40. The estimated value of the mixed martial arts promotion company is $1.65 billion (15 times earnings before interest, taxes, depreciation and amortization), while the average business with the same profitability would be worth $1.21 billion (11 times operating income). The UFC brand is worth $440 million ($1.65 billion minus $1.21 billion).”