You won’t find any MMA-centric brands adorning Jones when he walks out for fight night. He has endorsement deals with Nike and Gatorade, two of the biggest brands available in the sports marketing world. UFC light heavyweight champion Jon Jones is a marketable star.
He is eloquent. He is dedicated to his craft. Sure, he makes some of the same mistakes that other athletes in the spotlight make from time to time—a 2012 DUI incident being the most prominent—but he appears to learn from those mistakes in a way that many athletes do not.
He is an excellent fighter and a great champion. And he is the perfect face to present to a sporting world that still has a bit of trouble accepting the notion of cage-fighting as a legitimate mainstream sport.
We don’t always see eye to eye with the UFC. So I don’t know if they are always necessarily pushing me and whether that’s a smart idea on their end or not, who knows? I do know that they are pushing Ronda Rousey really hard, and she’s gotten a lot of great opportunities. I don’t know what they’re going to do, but I’m pushing myself all the time so, I’m not really worried.
I know that I’m a lot different from some of the guys from the past. Guys like Chuck Liddell, and guys like Matt Hughes that would just get up and do anything, anytime, and never voice their opinion. I’m trying to change a lot of things in the game. Making sure the fighters are being respected, making sure our own brands are being respected, things like that. We just don’t always see eye to eye on everything, either way it works out.
Jon Jones Definitely have a point, It may not be blatant, but in a sport of white people now being dominated with superior Black Fighters, there is much you can expect about it. They are promoting more the current Bantamweight Champion Ronda Rousey and other previous fighters like Chuck Liddell, and guys like Matt Hughes because they follow orders and that they are more marketable than the other fighters.