Cheyenne, Wyoming: Ken Shamrock, the World’s Most Dangerous Man and co-founder of Valor Bare Knuckle Inc. (VBK™), announced a multi-year media rights agreement with FIGHT GLOBE, the number one independent distributor of combat sports content worldwide.
The agreement with FIGHT GLOBE comes as Valor Bare Knuckle Inc. (Valor BK) prepares to hold its inaugural event Sept. 21 in the New Events Center of 4 Bears Casino & Lodge in New Town, North Dakota.
Shamrock is a UFC® Hall of Famer and a four-time heavyweight world champion fighter and a WWE® Superstar and international wrestling legend. He is the UFC Superfight heavyweight champion, King of Pancrase champion, NWA/TNA champion, and the WWE IC champion.
“In FIGHT GLOBE we have a top media rights agency and international distributor for Valor Bare Knuckle and its brand of exciting and innovative programming and live content,” said Shamrock. “Aligning with FIGHT GLOBE also means Valor BK will get access to broadcast partners available in 150 countries reaching one billion-plus household worldwide, which is so important as a new promotion in terms of fighter exposure, brand partnerships, and business growth.”
“With our new content partner, Valor Bare Knuckle Inc., FIGHT GLOBE is prepared for the emerging market of this new combat sport,” said Sabine Kesseler, CEO of FIGHT GLOBE. “We believe that bare-knuckle fighting will be a mainstay along the many professional combat sports that are universally known today.”
Shamrock’s passion for fighting and his love for competition ultimately led to his decision to launch Valor Bare Knuckle Inc. He and his long-time business partner and well-known investment strategist, Des W. Woodruff officially announced the promotion July 10, 2019. Through Valor Bare Knuckle, Shamrock intends to give his fighters more exposure than they have ever experienced and fans more authenticity and access than they have ever seen.
“I fell in love with bare-knuckle in the first no-holds-barred UFC promotion in 1993,” said Shamrock. “There is nothing like bare-knuckle. You have to be much more accurate with your strikes, and you have to train with a specific strategy in mind. Bare-knuckle has always been my favorite way to compete because it is simply fighter against fighter, no more and no less. There is something pure and uncomplicated about that.”
Sitting Ringside Ep. #47