Bare Knuckle Fighting Championship Introduces Lions Not Sheep As The Official Apparel Partner

Bare Knuckle Fighting Championship Introduces Lions Not Sheep As The Official Apparel Partner

Philadelphia, PA (December 1, 2022) Bare Knuckle Fighting Championship (BKFC), The World’s Fastest Growing Combat Sports Promotion, is excited to announce that leading combat sports lifestyle brand LIONS NOT SHEEP is now the official apparel partner of BKFC athletes and events heading into this Saturday’s highly anticipated BKFC 34 event at Seminole Hard Rock Hotel & Casino in Hollywood, FL and broadcast LIVE on the BKFC app. 

Led by Founder Sean Whalen and TapouT Co-founder Dan Caldwell, LIONS NOT SHEEP is one of the fastest-growing apparel brands in the world of combat sports, achieving almost $20 million in sales in 2022, all direct to consumers. Many BKFC athletes are already sponsored by LIONS NOT SHEEP; now all BKFC fighters will have the option to be outfitted with specially designed LIONS NOT SHEEP walkout gear and performance attire on fight night.

BKFC President David Feldman and Dan Caldwell, the President/COO of the fast-rising apparel brand, agree that BKFC and LIONS NOT SHEEP is a perfect combination.

Said David Feldman, “We’ve had many discussions with apparel and lifestyle brands over the years, and it’s clear that LIONS NOT SHEEP is the best fit for BKFC, its fighters and fans. The people behind this brand believe in BKFC, and we believe in their mission as well. We’re excited for the opportunities that this partnership will bring our fighters, fans, and the two organizations.  We look forward to making both BKFC and Lions Not Sheep household names in the next two years.”

“We are really excited about our apparel partnership with the BKFC,” said Sean Whalen. “As someone with a handful of MMA fights myself I love the sport and couldn’t think of a better alignment than our brand LIONS NOT SHEEP which advocates people becoming self-sufficient and fiercely independent, and the fastest growing fight organization, with the baddest fighters on earth, BKFC.” 


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“BKFC is what people want to see right now,” stated Dan Caldwell. “I was there at the beginning of the UFC 25 years ago, and watched it grow into what it is today. This is exactly what is happening with BKFC today. It’s the next greatest fighting show on the planet. It’s amazing to have our two organizations come together. It’s the perfect fit and timing. LIONS NOT SHEEP isn’t just a brand; this is a movement of leaders. A movement started by lions for lions, and you can’t step into the BKFC Squared Circle if you’re not a lion.” 

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