NEW YORK – BELLATOR MMA, a leader in combat sports featuring world-class mixed martial arts fighters and events, has tapped Epik Prime to assist with its entrance into the world of NFT collectibles and the broader sphere of blockchain and cryptoassets.
BELLATOR MMA currently hosts some of the most prominent fighters in combat sports including world champions Patricio “Pitbull,” Cris “Cyborg,” Ryan Bader, Vadim Nemkov, Gegard Mousasi, Douglas Lima and Sergio Pettis along with top-rated challengers AJ McKee, Michael “Venom” Page, Valerie Loureda and more. With this new endeavor, BELLATOR will offer exciting ways to engage its dedicated and growing fanbase through the creation of unique experiences, digital collectibles, and rare NFT drops through crossovers and collaborations produced by Epik Prime.
“Epik Prime has tremendous expertise in the NFT space and helps many of the best brands in the world execute strategies into the world of digital merchandise and experiences,” said Scott Coker, President of BELLATOR. “We are very excited to be entering blockchain with Epik Prime and look forward to giving our fans something they’ve never had before.”
For Epik Prime, this marks an incredible milestone by bridging out of traditional areas of expertise in gaming, entertainment and music and into the world of high performing sports in the form of mixed martial arts. Epik Prime has previously created successful crossovers with hugely popular videogames such as “Arena of Valor” and “Avakin Life”, and globally renown brands like the world’s leading dance label Spinnin’ Records, NBC’s hit television show “World of Dance,” and media conglomerates such as Universal and Warner Music Group.
According to Victor David, CEO of Epik Prime, “BELLATOR is a mammoth in the sports world and we’re thrilled to be joining them to combine their talented roster of fighters with emerging ways to engage with fans through the form of NFTs.”
Epik Prime prides itself as the de facto industry leader for B2B services, as opposed to traditional NFT models where content gets minted directly to the public. At Epik Prime, the focus is on creating new and unique pieces of content through the crossover and collaboration of established brands, rather than just digitizing a piece of existing content. With this in mind, Epik Prime aims to continue building new partnerships across a variety of industries including professional sports.
Roberto Villa is the CEO, Executive Writer, Senior Editor of FightBook MMA. Has a passion for Combat Sports and also a podcast host for Sitting Ringside. He’s also a former MMA fighter and Kickboxer.
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