ATLANTIC CITY: Cage Fury Fighting Championships announced today that Bodybuilding.com will serve as the Official Supplement Store and Fitness Solution Partner of CFFC. Celebrating its 20th year in business, Bodybuilding.com has become a global powerhouse in the fitness industry and evolved into a fitness solution company to support the needs of performance athletes and workout enthusiasts alike.
This unique partnership provides CFFC athletes access to Bodybuilding.com’s Signature product line specifically designed for elite athletes. Bodybuilding.com will also provide decades worth of knowledge to athletes to ensure that they are maximizing their athletic recovery and performance through clean, safe, approved products.
Additionally, CFFC and Bodybuilding.com will partner on a variety of content campaigns showcasing the innovative evolution of the Bodybuilding.com platform, from behind-the-scenes footage featuring CFFC athletes, to training segments and other digital features. These collaborative content offerings will also tap into Bodybuilding.com’s extensive library of training expertise, from workout routines and techniques, to supplementation and more.
This new partnership is a core tenant of Bodybuilding.com’s expansive strategy to connect with elite athletes and dedicated workout fanatics across a variety of spectrums, from combat sports to endurance athletics, to yoga and Pilates to CrossFit.
“We are thrilled to partner with Bodybuilding.com, a leader in the fitness industry and brand that has been embraced globally by fighters, performance athletes and dedicated workout fans alike,” CFFC President Rob Haydak said. “This is also an incredible opportunity for our athletes to gain access to competition-approved supplements to support their performance as well as learn from Bodybuilding.com’s team of smart, educated and progressive professionals.”
“We are excited to partner with CFFC in a way that allows us to support not only the athletes of CFFC, but those within the fitness space of MMA,” Bodybuilding.com Director, Brand Marketing Kevin Chelak said. “Through our All Access App, Bodybuilding.com Signature Supplements and 20 years of delivering solutions and education, we look forward to helping as many fighters and athletes as we can in the MMA world. We felt that this partnership was a great fit for both brands given how much training, recovery and experience is needed to compete on a daily basis and at a high level. As a fitness solution brand, we are happy to provide those athletes with the workouts, supplements and knowledge they need to achieve their goals.”
Bodybuilding.com will make its debut in the CFFC cage on Friday, May 17 at Hard Rock Hotel & Casino in Atlantic City. The event, which will air live on UFC FIGHT PASS, is headlined by an interim lightweight title fight between champion Cesar Balmaceda and Sidney Outlaw of the Dana White Tuesday Night Contender Series. Veteran broadcaster Mike Gill and international superstar CM Punk will call the action.