ATLANTIC CITY: Cage Fury Fighting Championships (CFFC) announced today that it has engaged Kings Highway Media to assist and expand CFFC’s international distribution in linear markets.
CFFC is one of the leading developmental mixed martial arts promotions in the world, sending more than 50 athletes to the UFC or other major global promotions. Today, it is home to rising stars such as Sean Brady, Kyle Daukaus, Cesar Balmaceda and Miranda Granger. Currently, CFFC’s content can be seen digitally in 174 countries through its partnership with UFC FIGHT PASS, with international star CM Punk calling the action as a CFFC broadcaster.
“We’re proud of the work we’ve done to grow and develop some of the sport’s best prospects and future world champions,” said CFFC President Rob Haydak. “We’re fortunate to have a fast-growing fanbase and the demand for our content internationally is strong. We’re excited to work with Andrew Whitaker, Andrew Madigan and the entire Kings Highway Media team as we expand our efforts to new markets.”
Kings Highway Media, LLC, founded in 2012 and led by Managing Partner Andrew Whitaker and Partner Andrew Madigan, is headquartered in Rowayton, CT. “We look forward to working closely with Rob and his team in expanding CFFC’s global presence while delivering the great MMA prospects of tomorrow into international markets for fights fans to enjoy,” said Andrew Whitaker.
Andrew Whitaker is notable for his success in creating and then leveraging the international market and its appetite for World Wrestling Entertainment, Inc. (NYSE: WWE). He, along with his team currently consults for a global clientele, which includes most notably the Gallagher Premiership Rugby on NBCSN, Anthem Sports and Entertainment’s IMPACT Wrestling, cricket, horse racing, boxing, kickboxing, select media agencies and a number of VC backed start-ups.