Charity auction one of the high-points of BRAVE 24: London: ‘It’s about giving back’

A charity auction will be one of the highlights of BRAVE 24: London, a mixed martial arts event set to connect the sport to the highest level of dignitaries around the world. The once-in-a-lifetime, exclusive experience will take place at the Copper Box Arena, on July 25th, and will be a luxurious, invite-only show to more than 300 celebrities, influencers, politicians, and businessmen.

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And the top personalities in attendance will have the chance to bid on exclusive items, with all the proceeds going to the Royal British Legion, a charity which provides financial, social and emotional support to veterans of the British Armed Forces (Royal Navy, British Army, and Royal Air Force) and their families and dependants. It is the largest Armed Forces Charity in Great Britain, with 235,000 members, 110,000 volunteers and a set network of other charities and partners.

“When we have the world coming together, we’re going to make sure that MMA is not only a sport to be developed, to be empowered. We also think of what MMA can give back to the community. We always have a charity aspect to every event we host. But this is going to be one of the biggest things we’ve done at BRAVE Combat Federation. The auction is fully focused on how much mixed martial arts can contribute to the community. And this is one of the most important aspects of BRAVE CF”, says president Mohammed Shahid.

The auction will take place between the preliminary and main cards, giving a chance for the VIP attendees to bid on exclusive items that will be announced in the coming days.

The charity aspect of the event is just one of the things that will set BRAVE 24: London apart from all other events and elevate MMA to a higher standard, as the hundreds of VIP personalities attending will also enjoy musical numbers and will have a chance to meet and connect with CEOs of major companies, as well as celebrities and influencers.