AMSTERDAM – GLORY and the award-winning Jack’s Casino, a leading casino company, have today announced a new multi-year extension of their partnership.
As the Official Casino Partner of GLORY, the renewed deal will see the Netherlands-based Jack’s Casino, which operates 29 casinos, continue to have year-round presence at GLORY events.
The Jack’s Casino in-ring presence, including LED and corner canvas exposure during select events, will be complemented by a continued integration on GloryKickboxing.com and inclusion across GLORY social media channels.
Jack’s Casino branding will also feature in a variety of GLORY programming elements throughout the two-year deal, ranging from television broadcasts to streamed content and digital assets.
Outside of branding, Jack’s Casino and GLORY will work together on creating prizes, experiences and activities for fans around sponsored events.
These will include Meet ‘n’ Greets, signed merchandise, premium seats/tickets, and backstage tours plus activations in fan-zone areas.
“As leaders in our respective fields, the partnership between GLORY and Jack’s Casino has been a natural fit and we are absolutely delighted to renew our agreement for the coming years,” said Marshall Zelaznik, GLORY CEO.
The renewed partnership commences with GLORY 75 UTRECHT this Saturday night at Central Studios, Utrecht, Netherlands, where GLORY will also reveal Badr Hari’s opponent for his recently-announced June fight.