LAS VEGAS, Nevada — Legacy Fighting Alliance (LFA) CEO Ed Soares announced today that LFA has agreed to a strategic sponsorship agreement with Koi CBD to be the exclusive official CBD partner. The deal will be reflected at LFA events that will be broadcast on UFC FIGHT PASS® as well as various multimedia platforms.
“I am excited to announce that LFA has partnered with Koi CBD. LFA is experiencing rapid growth and we have a bright future that has now been strengthened by this partnership. Koi CBD, through their sponsorship, will directly support our goals to develop the top athletes in MMA and expand our global footprint,” stated Soares. “Koi CBD and LFA are leaders in their respective industries and together we will accomplish our goals and reach new heights.”
Koi CBD, a leading national brand in hemp-based wellness, has been producing high-quality CBD products in the USA since 2015. Both Koi CBD and LFA are rooted in supporting people to reach their goals. Koi CBD was created to provide quality CBD solutions to help people live better lives naturally. All Koi CBD products are made from hemp grown and processed in the USA, and include only high-quality ingredients. To ensure the purity and potency of Koi CBD products, every batch undergoes full panel testing at accredited third-party labs and the Certificate of Analysis is available online.
CBD has been shown to support people looking for a natural way to reduce stress, recover from physical activity, and assist with improved sleep. Many of the products from Koi CBD are created with broad spectrum hemp extract, delivering other cannabinoids that create an entourage effect for a more complete restorative experience. Hemp-based wellness products continue to grow in popularity among athletes as well as the general population, and the number of options increases along with the overall availability.
The partnership between LFA and Koi CBD will begin this Friday at LFA 107: Kirk vs. Swain, which will be available worldwide on UFC FIGHT PASS® live from the Sanford Pentagon in Sioux Falls, South Dakota. The main event will feature a lightweight showdown between top contenders Kamuela Kirk and Daniel Swain.
“We are thrilled to partner with LFA and feel that Koi CBD is the ideal choice to bring hemp wellness to the athletes and fans,” stated Brent Brunner, Co-Founder and CMO of Koi CBD. “Both companies share a similar passion for supporting people to live their best, and this effort will allow more people to learn about CBD as well as discover the exciting world of LFA.”
Offering a whole range of CBD products including tinctures, gummies, topicals, and more, Koi CBD has a solution to support anyone’s wellness goals. Visit koicbd.com to learn more, explore the thousands of customer reviews, and shop for products. You can also follow Koi CBD on Instagram @koicbd to stay up to date on the latest from the company.
Roberto Villa is the CEO, Founder, Executive Writer, Senior Editor of FightBook MMA. Has a passion for Combat Sports and also a podcast host for Sitting Ringside. He’s also a former MMA fighter and Kickboxer.
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