LOS ANGELES: GLORY and leading energy drink brand Monster Energy have today announced an extension to their partnership.
In 2018, GLORY became the first and only kickboxing organization to partner with Monster Energy. The extended global partnership takes the deal into its second consecutive year and will continue to see Monster Energy deeply embedded into the GLORY brand.
In addition to a prominent Monster Energy presence across GLORY broadcasts, including in-ring placement, the partnership includes fan experiences, national retail promotions and branding at GLORY live events.
A sponsor of numerous high-level athletes and musicians, Monster Energy has a demonstrated commitment to combat sports and counts GLORY’s own Tiffany van Soest and Mike Lemaire among its current stable of professional fighters.
“GLORY couldn’t ask for a better or more authentic partner than Monster Energy,” said Marshall Zelaznik, GLORY CEO.
“The enthusiasm that Hans Molenkamp and the entire Monster team have for fight sports – and their long-term commitment to the space – is unparalleled. We are grateful for that support as we continue to work together to bring GLORY to ever-higher levels of global prominence.”
“We’re proud to support GLORY and work closely with the largest global kickboxing organization. Monster is fully committed to supporting the best organizations and athletes in combat globally and GLORY is an important partner for us,” said Hans Molenkamp, Monster Energy.