Singapore: ONE Championship™ (ONE) has just announced the launch of a brand new athleisure business, bringing its massive scale to the sportswear and gear space as another major business extension of Asia’s largest global sports media property in history.
Chatri Sityodtong, Chairman and CEO of ONE Championship, stated: “It is with great excitement that I announce the launch of our athleisure business, another potential multi-billion dollar vertical for ONE Championship. As ONE Championship continues to gain popularity globally, we see the opportunity to bring the ONE Championship brand and our deep-rooted Asian values of integrity, humility, honor, respect, courage, discipline, and compassion to modern consumers in new and exciting forms. ONE Championship will bring its standard of design and marketing excellence to this business line and introduce premium sports and lifestyle wear that inspires, represents, and empowers the consumer. The launch of this new athleisure business is yet another major business extension of Asia’s largest global sports media property and further solidifies ONE Championship’s leading position in the industry.”
As part of its athleisure business, ONE Championship will launch an official online store, offering global fans direct access to a wide range of urban lifestyle streetwear. Available at https://shop.onefc.com, consumers will be able to purchase the newest merchandise and pre-order special limited edition products globally online, anytime and anywhere. ONE Championship is also set to collaborate exclusively with world-famous designers known within the urban lifestyle streetwear space to introduce limited edition designer collections.
ONE Championship’s online store and merchandise line is supported by Zilingo, SEA’s leading fashion, beauty and lifestyle e-commerce platform available at https://zilingo.com. Headquartered in Singapore, Headquartered in Singapore, Zilingo has set its global footprint in Thailand, Indonesia and have recently penetrated the US online marketplace with its new B2B platform, Zilingo Asia Mall at https://zilingoasiamall.com/.
Ankiti Bose, Co-Founder, CEO of Zilingo, stated: “We are excited to partner with ONE Championship to bring its athleisure line to life. Our culture and values align strongly with those of ONE Championship, and we see natural synergies connecting fashion with sport. Fashion is more than just clothing, it is a statement and expression of your values and lifestyle. Wearing athleisure and sportswear is no longer a niche, instead it has become a mega-culture of its own. We are proud to be able to support the creation of this new business line, and to continue broadening consumers’ choices and make fashion accessible to anyone and everyone.”