NEW YORK – The Professional Fighters League (PFL), the fastest growing and most innovative sports league, and Channel 4, a leading commercial broadcaster, today announced an exclusive broadcast partnership for 2022. Under the agreement, Channel 4 will become the exclusive PFL broadcast partner in the United Kingdom and Republic of Ireland. Link to assets HERE
Channel 4’s platforms will carry the PFL’s inaugural Challenger Series, beginning February 18, along with the 2022 PFL Regular Season, Playoffs, and PFL World Championship.
Additionally, Channel 4 will bring MMA fans exclusive PFL live events plus original content produced by both PFL Studios and 4Studios.
PFL Featherweight fighter Brendan Loughnane, a Manchester, UK native, earned major attention during the 2021 PFL Season with a first-round knockout to Sheymon Moraes and a majority decision over Tyler Diamond. Loughnane made it all the way to the 2021 Playoffs and is poised to be a major contender for the 2022 PFL Championship with $1M on the line.
Other top fighters from the UK and Ireland on the PFL’s 2022 season roster include Heavyweight Stuart Austin, Lightweight Myles Price from Republic of Ireland, and Lightweight Stevie Ray from Scotland. Londoner Simeon Powell will also make his debut in the PFL Challenger series.
“The Professional Fighters League is thrilled to announce our media partnership with Channel 4 in the United Kingdom and Ireland,” said PFL CEO Peter Murray. “MMA fans in the UK and Ireland will now have unprecedented access to year-round live MMA events featuring star PFL fighters competing in a unique sport season format. Our partnership with Channel 4 illustrates MMA has further evolved into a mainstream sport and PFL is the fastest growing and most innovative league in the world.”
“The Professional Fighters League partnership with Channel 4 is a pivotal moment for the PFL as UK & Ireland are priority markets with an underserved fanbase” said PFL SVP of International James Frewin. “PFL is committed to continuing to reimagine and grow the sport of MMA around world.”
“We’re delighted to be partnering with the PFL and bringing top quality MMA to British fight fans. The PFL is innovative, ambitious and exciting – a great fit for our expanding portfolio of sport,” said Channel 4 Commissioning Editor for Sport, Joe Blake-Turner.