NEW YORK – The Professional Fighters League (PFL), the fastest growing and most innovative sports league, and Viaplay have agreed to an exclusive broadcast partnership to feature the 2022 PFL Regular Season, Playoffs and PFL World Championship on Viaplay’s streaming platform in 10 countries. Viaplay will become the exclusive PFL content provider in the Nordics, Baltics, Poland and the Netherlands, joining other major sports, including sports properties such as Super Cup, Bundesliga, and Premier League.
PFL live events, including international qualifier series matchups, as well as original programming and content, will be available to audiences in the Nordics, Baltics, Poland and the Netherlands on Viaplay. The partnership was made in partnership with Athletic Sports Group and its subsidiary Fight Globe.
“The Professional Fighters League is excited to announce our partnership with Viaplay to carry coverage of the upcoming 2022 PFL Regular Season, Playoffs and PFL World Championship,” said SVP International, James Frewin. “We are excited by our continued global expansion and look forward to delivering premium MMA content to combat sports fans across Europe.”
“The PFL’s innovative structure delivers high-impact action throughout the year leading up to the biggest night in MMA – the PFL World Championship,” said NENT Group Chief Sports Officer Peter Nørrelund. “Bringing this thrilling promotion to viewers in 10 countries shows once again that Viaplay is a European heavyweight in live sports streaming.”
Roberto Villa is the CEO, Founder, Executive Writer, Senior Editor of FightBook MMA. Has a passion for Combat Sports and also a podcast host for Sitting Ringside. He’s also a former MMA fighter and Kickboxer.
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