NEW YORK – The Professional Fighters League (PFL), the fastest growing and most innovative sports league, today announced an agreement with Columbia Care, Inc. (NEO: CCHW) (CSE: CCHW) (OTCQX: CCHWF) (FSE: 3LP), one of the largest and most experienced cultivators, manufacturers and providers of medical and adult-use cannabis products in the U.S., to become the official CBD Partner of The PFL and the PFL Athlete Wellness and Performance Program. 

Under the terms of the multi-year partnership, Columbia Care will be a presenting sponsor of the PFL Challenger Series and work closely with PFL brand ambassadors to educate PFL athletes and their teams about their products’ health and wellness benefits. 

“The Professional Fighters League continues to experience growth in all aspects of our business, we also take great interest in the health and wellbeing of our athletes which is why we are excited to partner with Columbia Care,” said PFL CEO, Peter Murray. “In our effort to give MMA fans world class experiences, we need to make sure our talent has access to world class health and recovery tools. Columbia Care will provide those tools and information to PFL athletes.”

 “We are ecstatic to partner with The PFL as it continues on its exciting growth trajectory and cannot wait to work with our future athlete ambassadors.  This is not only a great opportunity for Columbia Care to leverage an amazing brand platform such as The PFL, it is also a historic moment for cannabis-related businesses across the world as it shows a normalization of our industry amongst world-class athletes. We’re thrilled to be a part of this organization that is helping break down the existing stigma and look forward to a long partnership,” said Jesse Channon, Columbia Care’s Chief Growth Officer.

The partnership announcement coincides with the most exciting month in MMA, as the PFL hosts playoff events on Aug. 13, 19 and 27 at Seminole Hard Rock Hotel & Casino in Hollywood, FL. The Final Four fighters from across six divisions are set to take the next step towards earning a world title and $1 million purse that comes with it, as just 12 finalists will go on to compete in the 2021 PFL Championship later this year. All three events will air live on ESPN networks and streaming platforms.  

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