Reaffirming its committed support of professional boxing around the world, Brains Bioceutical Corp., a leading manufacturer of THC-free cannabidiol (CBD) products, proudly announces the addition of one of the UK’s most promising young prospects, undefeated super bantamweight Shabaz “The Maverick” Masoud (7-0, 1 KO), to its growing stable of athletic brand ambassadors.

With the foot-speed of a laser pointer, an awkward but virtually impregnable defense, and blazingly fast hands that seldom miss the mark, the 25-year-old British Pakistani native of Stoke-on-Trent, Staffordshire, in the UK often bears an uncanny stylistic resemblance to his superstar idol, former featherweight showman Prince Naseem Hamed.

Undefeated in his young professional career, the formidable Masoud is yet to lose even a single round on any judge’s scorecard. Masoud will proudly adorn his trunks with Brains Pure CBD branding on Friday, March 19, when he faces countryman Louis Norman at Bolton Whites Hotel in Bolton, Lancashire, UK and streaming live on ESPN+ at 1:00 pm EST/10:00 am PST. The IFL TV broadcast of the card is expected to start at 7:30 pm (GTM).

“We are in the hurt business,” said Masoud, “and bumps and bruises and even nagging injuries are just part of the game. Brains Pure CBD really helps with the wear-and-tear my body goes though in training camp everyday. Not only does it help to speed my recovery time from minor injuries, but it also helps me get to sleep at night, so I’m always my best in the gym. And it’s not full of mystery chemicals that might get you in trouble with the boxing commissions.

“Brains is all-natural, plant-based product with zero prohibited THC. That’s clinically researched and tested by leading sports authorities. Like with any opponent, I did my research and have found that not all CBDs are created equally. Brains is the only CBD I trust. I’m very happy to be partnering with them on a product I very much believe in for my run to the world championship.”

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Brains Bioceutical, who have sponsored several recent boxing events worldwide, have also joined forces with 18-0 welterweight standout Custio Clayton of Canada, MTK’s recent “The Golden Contract” Light Heavyweight tournament and world-renowned UK-based trainer of champions, Ben Davison’s state-of-the-art Performance Centre, located outside London, England.

Incidentally, Davison, who has worked with a long list of boxing luminaries including Josh Taylor and Billy Joe Saunders, as well as heavyweight king Tyson Fury previously, has given Masoud an important seal of approval by signing on as his trainer.

“Masoud has the potential of a pound-for-pound-level fighter,” said Davison. “I believe he can achieve that. He’s like Naz was in his prime and he has all the same swagger and showmanship. He’s also a good kid who works hard in the gym to reach his goals. That’s why I was happy to find out he had been acquired by the Brains Bioceutical people who are innovating CBD’s countless benefits for an athletes’ rest and recovery.”

Brains will also have a presence on the ring canvas at the Hotel Plaza in Quebec City, Canada, on Tuesday, March 16, for promoter Yvon Michel’s upcoming event “The Homecoming,” his first in 16 months. The $29.99 PPV card is headlined by a rematch featuring WBC #1 bridgerweight Oscar “Kaboom” Rivas (26-1, 18 KOs) and Sylvera “Sly” Louis (8-5, 4 KOs) in the eight-round main event.

“Shabaz Masoud is a welcome addition to our worldwide team of athlete ambassadors,” said Ricky Brar, CEO & Chairman, Brains Bioceutical Corp. He has the skills and the personality to become boxing’s newest superstar and Brains Pure CBD will be right by his side.”

“As the makers of one of the world’s purest CBD products, tested by a World Anti-Doping Agency approved lab, Brains Pure CBD is ideal for fighters,” Brar continued. We’re proud of our roles in the lives of some of the bravest competitors in all of sport.”

“The Homecoming” will be livestreamed by FITE worldwide on the FITE mobile app, all major OTT apps and website (, starting at 8 p.m. ET / 5 p.m. PT, for USD $29.99 (available in English or French). It will also be available in Canada via Canal Indigo, Bell TV, Shaw TV and YOOP for $39.99 CDN.


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