Signs UFC Champion Alex Pereira as Global Ambassador

NEW YORK, NEW YORK – NOVEMBER 11: Alex Pereira of Brazil poses for a portrait after defeating Jiri Prochazka of the Czech Republic in the UFC light heavyweight championship fight during the UFC 295 event at Madison Square Garden on November 11, 2023 in New York City. (Photo by Mike Roach/Zuffa LLC via Getty Images) is delighted to confirm the signing of UFC Light-Heavyweight champion Alex Pereira as our latest global ambassador in a multi-year partnership.

The Brazilian is a multi-weight world champion in kickboxing and MMA, becoming just the third fighter in history to be inducted into the Glory Hall of Fame. Pereira has now continued to wow fans with his scintillating skills inside the Octagon and his cool demeanour outside of it.

Notably, his incredible rise and subsequent move to the UFC has seen him become the first fighter in UFC history to ever win the Middleweight and Light-Heavyweight titles – doing so in just seven UFC fights. ‘Poatan’ is now set to headline the historic UFC 300 card in April, where he will defend his 205lbs title against Jamahal Hill in Las Vegas.

Pereira joins fellow UFC athletes Alexa Grasso, Amanda Ribas, Jailton Almeida, Alexandre Pantoja and Israel Adesanya as part of the team.

Commenting on the partnership, Pereira said: “I’m delighted to be working with and joining their exciting team.

“I’ve watched on with interest as they have become more involved with the UFC, especially Israel Adesanya. As I have mentioned, I would be open to training with Adesanya and I look forward to hopefully crossing paths at some point again in the future.”

Akhil Sarin, Chief Marketing Officer of Stake, said: “We are delighted to have signed someone with the calibre and prestige of Alex Pereira to and look forward to building a successful partnership together.

“We look forward to welcoming Alex’s fans around the world into the family as we celebrate the exciting news about him headlining the historic UFC 300 card with one of the true icons of the Fight Game.

“Who knows, we could even see a link-up with his longtime nemesis Israel Adesanya in the future…”

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