UFC color commentator Joe Rogan announced on YouTube, as seen in the video above, that he has struck a licensing deal with Spotify.
The “The Joe Rogan Experience” will be exclusive by the end of the year. Rogan states on the video that both the audio and video versions will be available on the Spotify platform for free. It’s been 11 years since Rogan started his podcast and is one of the most popular podcasts in the world. According to The Wall Street Journal the deal will be worth more than $100 million dollars.