TikTok x UFC: Conor McGregor is the UFC’s King of TikTok

With TikTok rapidly becoming the most downloaded app in the world in 2022, Gambling.com decided to analyze which UFC fighters are having the biggest impact on the platform

It turns out that Conor McGregor is dominating the UFC scene on TikTok with over 13 billion views for his hashtag on the social media platform

Completing the podium for the UFC on TikTok is Khabib Nurmagomedov with over 7 billion views and Nate Diaz with 2.6 billion views

Social media has been an important part of a sporting organisations for quite some time now, with platforms such as Instagram and Twitter being utilized for years now to better engage with fans. When it comes to TikTok however, we have seen an unprecedented meteoric rise in popularity from the platform which saw it become the most downloaded app in the world in 2022. With this in mind, have you ever wondered which UFC fighters are taking TikTok by storm?

To discover this, Gambling.com decided to analyze the TikTok hashtag views of some of the most popular fighters in the UFC in order to reveal the fighters that are at the top of the TikTok game:

RankFighterTikTok HashtagTikTok Views
1Conor McGregor#conormcgregor13,600,000,000
2Khabib Nurmagomedov#khabib7,200,000,000
3Nate Diaz#natediaz2,600,000,000
4Jon Bones Jones#jonjones2,500,000,000
5Israel Adesanya#israeladesanya2,200,000,000
6Khamzat Chimaev#khamzatchimaev2,100,000,000
7Islam Makhachev#islammakhachev1,800,000,000
8Dustin Poirier#dustinpoirier1,800,000,000
9Tony Ferguson#tonyferguson1,300,000,000
10Francis Ngannou#francisngannou1,100,000,000
11Paddy Pimblett#paddypimblett1,100,000,000
12Kamaru Usman#karamuusman772,200,000
13Alex Pereira#alexpereira736,600,000
14Jorge Masvidal#jorgemasvidal707,900,000
15Leon Edwards#leonedwards560,400,000
16Brandon Moreno#brandonmoreno556,500,000
17Max Holloway#maxholloway528,200,000
18Charles Oliveira#oliveira517,000,000
19Daniel Cormier#danielcormier462,500,000
20José Aldo#josealdo365,700,000
21Alex Volkanovski#alexandervolkanovski284,800,000
22Zubaira Tukhugov#zubairatukhugov218,200,000
23Cody Garbrandt#codygarbrandt145,400,000
24Robert Whittaker#roberthwhittaker143,100,000
25Aljamain Sterling#aljamainsterling96,200,000

The research revealed that currently, the undisputed King of TikTok in the UFC is the Notorious Conor McGregor – with over 13.6 billion views to his hashtag, it’s hard to argue against it.

In addition to McGregor, there are 10 other UFC Fighters with hashtags that have amassed over 1 billion views, most noticeably Khabib Nurmagomedov with 7.2 billion views and Nate Diaz with 2.6 billion views. Two recent main event winners in Jon Jones and Israel Adesanya also feature in the top 5 with 2.5 billion views each.

If you’d like to read more about Gambling.com or other pieces of their research, please go here.

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