Owning and maintaining a gym can be highly gratifying. Because of this, you probably want the best for your business. So, if you’re looking for ways to have an amazing season, here are five ways to help your gym excel this summer.
1. Get Eco-Friendly
Environmentally sustainable companies have been growing in popularity lately. This is partly because so many customers are concerned about this topic. Therefore, you may benefit from implementing eco-friendly initiatives in your gym. One option with long-lasting potential is using solar power. Whether this is done with panels or a solar battery, doing it could help your gym run on sustainable energy. You may also consider adding smart systems. For instance, smart showers could limit the amount of water that’s used daily. Whatever you do, be sure to advertise it heavily. By doing so, you can ensure that interested customers will acknowledge your efforts.
2. Update What You Offer
A gym is only as good as what it offers, not to mention how often these offerings change. No matter how amazing your usual options are, your gym may be suffering from a lack of updates. Therefore, you might want to start making some changes this summer. Start by checking out your equipment. There are probably newer versions of your various machines available. You may also find completely new kinds of equipment. If you have funds available, you might want to invest in these options. You’ll also want to look at your classes. If you offer a wider variety of classes, you’re more likely to attract new members. Your teachers are another factor to consider. Bringing in more experienced teachers, particularly famous ones, could be a substantial selling point. Finally, you could create themed offerings. Since it’s summer, you can have beach-themed classes or even a party.
3. Ask for Feedback
No matter how experienced you are in running a gym, it’s wise to take customer feedback. The better your customer experience is, the more loyal your regulars may become. In order to get the most feedback possible, you’ll want to ask for it explicitly. Be sure that your contact information is clearly displayed in your building, in your advertisements and on your website. When you do receive feedback, always respond positively and professionally. Your customers, especially potential regulars, should feel respected at all times. It’s also smart to make clear changes after someone speaks to you. This shows that you’re committed to improving the customer experience.
4. Market Online
Marketing online is essential for every business as of late. While you may get a lot of business with fliers and billboards, you can attract more clients by using the internet. If you can’t buy any online ads, don’t worry. Social media, which is mostly free, is an excellent marketing tool to use. Decide what platforms you’ll utilize and create accounts for the gym. Be sure that you post updates frequently. If you have any new information, such as upcoming classes or ordered equipment, share it on these platforms. Crucially, you should stay approachable and positive at all times.
5. Stay Clean
Gyms are prone to getting unclean. From dripped sweat to tracked dirt, your building may need a lot of maintenance work. This is especially true in the summer, during which the heat can exacerbate these issues. One thing to focus on is preventing mold. With the increased humidity, your shower rooms may begin to develop mold. In order to prevent it, you’ll need to clean up any water puddles and keep the air moving. It would also be wise to clean your floors at least once a day. In general, clients are more likely to use a gym that stays hygienic. If you’d like, you may want to advertise your cleaning protocols. This can assure visitors that you’re making an effort to stay clean.
Summer can be a great season for gym owners. Make some changes, stay approachable and enjoy the sun.
Mikkie is a freelance writer from Chicago. She is also a mother of two who loves sharing her ideas on interior design, budgeting hacks, and DIY. When she’s not writing, she’s chasing the little ones or rock climbing at the local climbing gym.
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