NEW YORK – As America continues to face the public health and economic challenges of the COVID-19 global pandemic, many questions exist for fighters and regional/club show combat sports promoters. When will we be back in the ring? If empty arenas are mandated to slow the spread of COVID, how will fans be able to support us? Without ticket sales, how can our business survive?
With more than nine million views and 48 broadcasts under its belt, FIGHTNIGHT LIVE Powered by Everlast looks to meet those difficult interrogatories head-on. The interactive, fan-friendly Facebook series – which has given a global platform to nearly 800 fighters since May 2017 – now gives regional shows and club promoters a Pay Per View option, enabling the bell to ring once again in early June.
“This has been a challenging time for so many, and we’re incredibly pleased to introduce a Facebook option that can enable fight cards to happen safely, with socially-distanced crowds or even without fans in the stands,” said Mark Fratto, Principal and Director of Business Development, Linacre Media. “The top promoters in boxing and MMA have lucrative broadcast and streaming deals, but regional/club promoters have limited options without ticket revenue. FIGHTNIGHT LIVE PPV can be a path forward; a public health-conscious and financially-responsible way to get fighters fighting again.”
Contracts have been issued, and FIGHTNIGHT LIVE Summer 2020 PPV shows will be officially announced in the coming weeks as athletic commissions approve event dates.
For three straight years, FIGHTNIGHT LIVE Powered by Everlast has served combat sports fans and fighters alike by providing a far-reaching, free platform. With more than 100,000 Facebook followers comprising a loyal base that has translated to massive online audiences, FIGHTNIGHT LIVE PPV has the ability to get fighters fighting and promoters promoting at a reasonable price point to the fan. Promoters can set the PPV cost for their events, however, FIGHTNIGHT LIVE PPV is recommended at $5 per show.
“Thanks to the steadfast commitment from our partners at Everlast, FIGHTNIGHT LIVE PPV shows will be affordable for fan consumption, and the low production price point will enable promoters to get their fighters back in the ring as soon as they can get commission-approved safe dates,” said Fratto. “And of course, the safety of the fighters, officials, and everyone involved will be paramount. Our production crews will operate with testing, masks, social distancing, and will even work offsite, REMI-style, when appropriate.”
Roberto Villa is the CEO, Executive Writer, Senior Editor of FightBook MMA. Has a passion for Combat Sports and also a podcast host for Sitting Ringside. He’s also a former MMA fighter and Kickboxer.
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