Of all the concerns of a given business, there’s one in particular that is not only increasingly important, but also increasingly universal. Data is an essential part of all business models in the digital age, up to and including your gym. Proper collection and analysis of data can paint a clear picture of the most effective strategies for your company, but it also presents a logistical problem you’ll need to solve. These tips can help you master the data management for your gym.
Perhaps the single biggest step you can take to solve your data management problems is to implement cloud storage and cloud computing. Cloud storage is important, because it provides your company with additional space for digital files of all kinds, and the average business needs to account for large swathes of information from its client’s personal and financial information to invaluable market data. Storing that data in the cloud not only expands your total storage space, but also decentralizes it, protecting you from the potential for data loss due to hardware damage or a cyber attack.
Cloud computing is an increasingly important part of managing data, as well, primarily because of how it enables more efficient data processing. Before all of that information can lead you to more effective business and marketing strategies, it needs to be calculated, and crunching all those numbers is an incredibly time consuming and resource intensive process. This operation will bog down the average computer, leading to one less viable device for standard operations. Cloud computing allows devices connected to your business’s private cloud to effectively pool their resources to cooperate on this complex task, allowing it to be completed in less time and without rendering any one machine unusable. Implementing cloud cost management will prove to be an important part of making cloud computing affordable for a smaller business with a tight budget, however.
While storing your data in the cloud is a good first step to protect it from bad actors, there’s much more to the story of cybersecurity. Hackers have a variety of tools and techniques that can catch businesses off guard. What’s more, businesses are targeted by hackers much more often than the average individual because of the sheer amount of valuable data within a business’s possession at any given time. Accounting for each of them is an important part of protecting your company and your clients.
The first avenue by which you can insulate yourself from cyberattacks is network traffic monitoring. This will allow you to see what users are doing on the network, and the observation of unusual or suspicious activity can help you anticipate a potential cyber attack and put a stop to it before it actually starts. Once an attack has started, however, you’ll need additional software. Intrusion detection software can alert you to the presence of an unauthorized user, for example, while intrusion prevention software will serve as your first line of defense in the event of infiltration. The most common method hackers use is malware, although its use cases are limited, and the threat is typically easily avoided if you know what to look for.
On the other end of the spectrum, distributed denial of service attacks are much less common, but there is little a user can do to prevent it without highly specialized DDoS prevention software. Simply put, a DDoS attack is the result of an army of “zombie” computers, those infected with specialized malware in advance, giving hackers control over them. These zombies are then deployed to rapidly make requests of a business’s server, only to cancel them, simulating a high amount of traffic and causing the network to crash, interrupting the operations of a business and potentially creating additional vulnerabilities. A great example of preventing this from happening is by using multi-factor authentication to ensure the safety of your data.
No business can afford not to participate in big data, and gyms in particular are also beholden to storing and protecting the information of their clients. These tips can help you minimize the risks and optimize the benefits of data management.
Mikkie is a freelance writer from Chicago. She is also a mother of two who loves sharing her ideas on interior design, budgeting hacks, and DIY. When she’s not writing, she’s chasing the little ones or rock climbing at the local climbing gym.
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