London: IMMAF launches a new website today at to establish a refreshed and stronger digital identity that will be mapped out across all its online platforms in 2020.

This forms part of a wider project that will see the integration of IMMAF’s digital portals into one holistic ecosystem, providing a seamless customer experience for members and fans globally.

IMMAF’s platforms include:

  • – website and gateway into IMMAF’s world
  • – home to IMMAF live and VOD content
  • The IMMAF App – MMA gradings platform freely available from App store and Google Play

IMMAF President Kerrith Brown said:

“MMA was born in the digital age and this has contributed to its phenomenal and unprecedented growth as a sport within an incredibly short space of time. Since its founding in 2012, there has been demand for IMMAF to be consistently ground-breaking and innovative in order to build completely new sporting structures for MMA from the grassroots up, around the world.

“Moving into the 2020s, we want IMMAF’s digital interfaces to reflect our brand nature and to create a rewarding and cutting-edge experience for consumers, as we commit to live broadcasting all IMMAF’s Championships at Our aim is to make IMMAF’s unique and exciting Olympic-styled tournaments as accessible as possible for fight fans to follow, and to ensure that all IMMAF assets are just a-click-away for members and customers entering IMMAF’s World through

“The official launch of the new website today is the first step in this process as we build towards our next Championships for when the world emerges again from COVID lockdown.”

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