NEW YORK – The Professional Fighters League (PFL), the fastest growing and most innovative sports league, today announced the renewal of its partnership with Rich Energy for the 2021 season as the league’s exclusive global energy drink partner.
Strengthening its position as a leader in innovation and technology, the PFL will introduce the Rich Energy Fighter Performance Rating which will measure the speed and force of punches, kicks, and takedowns from its world-class athletes. Utilizing the PFL’s proprietary Cagenomics technology, fans will have a deeper understanding of and involvement with the league’s fighter analytics and data like never before.
“We’ve had a great experience working alongside our partners at Rich Energy to deliver MMA 2.0, and we’re thrilled to not only extend our relationship but to also collaborate on an innovative fan engagement product that will bring our fans closer to the action than ever before,” said PFL CEO, Peter Murray. “It’s a really exciting time for PFL as we get closer and closer to what is going to be an incredibly action-packed season.”
“We are all about innovative and unique ways to further involve and engage with fans from around the world,” said Rich Energy USA CEO, Blake Farhoumand. “The PFL has reimagined the sport of MMA and as it continues to expand internationally – we are excited to be a part of the league and all of its offerings.”
This summer fans can expect to see Sugar Free Rich Energy products in stores alongside an exclusive PFL branded Rich Energy Fighter 4-pack tied to PFL playoffs. The 2021 PFL Season begins April 23 on ESPN2, ESPN3 (Spanish) and ESPN+ in primetime. The remaining Regular Season events will take place on April 29, May 6, June 10, June 17, and June 25.
Roberto Villa is the CEO, Founder, Executive Writer, Senior Editor of FightBook MMA. Has a passion for Combat Sports and also a podcast host for Sitting Ringside. He’s also a former MMA fighter and Kickboxer.
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