It seems there’s more information brought to the MMA community on how well the UFC is performing in terms of PPV business. With that said, the UFC 262 PPV event, which was headlined by Charles Oliveira defeating Michael Chandler for the vacant Lightweight championship, was said to garner 300,000 domestic buys, according to Sports Business Journal’s John Ourand.
If the numbers are said to be true, then one could make the argument that these numbers are quite good regarding the fact that UFC 262 was headlined by the Lightweight championship. It’s also worth noting Tony Ferguson’s name value may have also contributed to the number. Ferguson also fought on UFC 262, losing to Beneil Dariush.
UFC PPV business has evolved over the years. Specifically because of the recent deal to exclusively air on the ESPN streaming service. It’s been noted the UFC has suffered a low regarding their past PPV buy rates. It’s also worth noting the surge of numbers in their much recent events. Especially during the start of the COVID-19 era, the UFC has taken advantage of being one of the first major sporting promotions in the United States to be airing PPV events. While the recent return of Conor McGregor has absolutely helped in terms of generating buy rates, one must not ignore the contributions of such fighters as Jorge Masvidal and Israel Adesanya. There’s no denying that both men have become UFC’s big breakout stars in terms of star power, which is much needed as of late.
Especially with fighters like Khabib Nurmagomedov retiring and the inactivity of Jon Jones, who both were arguably PPV draws in their own right, there’s a clear surge in interest towards UFC PPV events. With that said, it also seems the vacant Lightweight championship headlining the UFC 262 event continued the interest from MMA fans and critics alike.
(Photo by Mike Roach/Zuffa LLC)
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